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benefits of digital marketing

Benefits of Digital Marketing

In the previous blogs we have talked about the evolution of marketing to its present glory of the digital version – Digital Marketing. Today, in this short blog, let us have a look at the benefits of that very digital marketing that you have been hearing about a lot of lately.  Advantages of Digital Marketing:  Highly cost-effective Digital marketing methods are very efficient in generating leads and customers. This results in a better Return on …

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A Sneak Peek into Digital Marketing

Let’s do old school today and start with a definition. To quote Kotler, “Digital marketing is a linking consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communication, etc.”  So how exactly is it different from the good old traditional marketing that we know of? Let’s find out:    Traditional marketing: It is a form of advertising or marketing that uses print media, direct mail, broadcasts, and …

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Evolution of Marketing

Evolution of Marketing

Perhaps the most important ingredient in growing a business is marketing. Any entrepreneur seeking to grow the business would allocate a portion of the budget to marketing. Marketing has evolved over several years and has taken many forms. In this blog, I attempt to provide a brief overview of the evolution of marketing and various benefits of digital marketing. Let’s start by going way back when one of the most widespread mass media communication devices …

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