Sachin Rajan

Top 5 Considerations when choosing a domain name 2020 -21.

Top 5 Considerations when choosing a domain name 2020 -21. Domain names are as important as any other ranking factor. The right domain name can help you scale up in ranks. It is your website’s first impression that has an impact on people and search engines alike. Domain names are also used as anchor text in linking to other websites. Once in use domain name change can cause you loss in traffic and it may …

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What is Conversion rate and its Importance in Digital Marketing 2020?

Conversion rate is the ratio between the number of visitors and number of sales. Research has shown conversion rates average about 2%. Which translates to converting 2 visitors out of 100. These are for websites that aggressively market themselves. There are plenty of companies who have conversion rates of 0.1% – 0.2%. Businesses invest heavily on ways to improve their conversion rates which typically translates to greater return on investment. Let us list down a …

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Chatbot in Marketing: Importance of Chatbot used in Marketing- Beginners Guide 2020-21

Artificial intelligence was reserved for science fiction movies or for tech. Today, AI is a fairly common technology. We have siri on iphones and cortana for windows. They help us with our daily tasks making it easier. With everyday advancement, time is here now for digital marketing to adapt the chatbots which are powered by AI machines. There are plenty of applications for AI in digital marketing. Chatbots are one of the implications. Let us …

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Video Marketing: How Video Marketing Is Important For Your Business 2020-21?

Video Marketing: How Video Marketing Is Important For Your Business 2020-21?

Video production has been in existence for a while now. Over a period of years, the video production sector has undergone drastic changes. This revolution has captured the audience; this makes video marketing an essential tool in promoting your business. 97% of marketers claim that videos help customers understand products. Conveying the message through a video is a much more entertaining way to capture the audience’s attention. It is also proven that people would watch …

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Why Should Startups Or Business Need To Hire A Digital Marketing Agency?

Having a digital marketing agency presence in this time of ever-developing innovation is an absolute necessity for startups and businesses around the world. Many existing businesses have discovered digital marketing agencies to be more powerful than traditional marketing. The digital marketing agency is focused on targeted customers around the world, with only a click. When it comes to the difference between the two, digital marketing achieves more customers than traditional marketing. This is the reason …

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