Conversion Rate

What is Conversion rate and its Importance in Digital Marketing 2020?

Conversion rate is the ratio between the number of visitors and number of sales. Research has shown conversion rates average about 2%. Which translates to converting 2 visitors out of 100. These are for websites that aggressively market themselves. There are plenty of companies who have conversion rates of 0.1% – 0.2%. Businesses invest heavily on ways to improve their conversion rates which typically translates to greater return on investment. Let us list down a …

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