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Explainer videos are marketing videos created to explain your company’s product or service. They are usually short in duration. Explainer videos are usually exhibited where it has the most visibility. These types of videos have become very popular recently. These videos help you to kickstart your conversions.
An explainer video is the most feasible and effective way for a company to communicate with the customers. These videos are intended to create a complete experience for the customer, from stating about the features of your product or service to conveying why your service is the best in the market. In this brave new world of digitalization, these videos are your digital assets, which will kick start organic traffic conversions.
An explainer video has a direct impact on your business as it engages potential customers and familiarizes them with your product or service. Mostly, these videos are placed on your homepage and the first thing your customer’s witness. It must create an impression. This impression translates to conversions. Over time, the consumer mentality has changed. Earlier it used to be all about price and discounts, whereas consumers now look for quality, feasibility, and the benefits. Don’t get us wrong; price does play a role, but not as vital as the earlier mentioned characteristics.
Types of explainer videos
Live-action explainer videos:
Live action explainer videos are created using people to be in the videos. This works well with companies who are into providing a people-oriented service or a tangible product. This helps to showcase the service or product by highlighting its benefits and the competitive edge the company has over its competitor. Human touch creates a personal experience.
Animated Explainer Videos:
Animated explainer videos are animated marketing videos created to explain the service or the product. Usually, these videos are used by companies who are in the information technology sector. Showcasing a video magnifying the service with its benefits provides a seamless experience to the customer. They allow more creativity and ideas can be depicted through animated videos.
Whiteboard Explainer Video:
A whiteboard explainer video is created on a whiteboard and later erased. These videos are easy to understand, and the cost of production is comparatively lesser.
Why Explainer Video?
- Some sites have boasted a conversion rate of 144% after posting an explainer video.
- 93% of businesses that have used videos in their campaigns have increased user understanding of their product or service.
- 64% of businesses believe that explainer video has directly impacted their sales
- 36% of businesses received less customer support calls after posting explainer videos
- 76% of users will share a video from a brand that they find entertaining and beneficial.
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