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Do You Want To Know How To Market Your Mobile Apps?
What if there are already tens of thousands of apps in your niche? Is it still feasible to acquire many individuals to download your app?
Absolutely.
In this comprehensive guide on mobile app marketing, I’ll show you how to increase the number of people who download and utilize your app.
With only 5% of the total mobile traffic coming through app stores (i.e., Google Play, App Store, and Xbox), building a solid marketing strategy to increase your app downloads cannot be overstated.
Are you confused by making your app’s download-size small?
Of course, you are.
With the mobile app revolution, you need to understand what strategies work best for your app. You should know that the best mobile marketing isn’t about getting 1 million downloads on day one if you have the know-how.
It’s about growing and developing your user base for a steady stream of downloads over time.
Mobile app marketing is better than ever. Your phone gives you everything; it’s your access to the world.
Today, mobile apps are more imperative than ever. They’re playing a more significant role in the search engine optimization process than ever before.
With approximately 70% of the world’s population owning a smartphone, it’s clear that apps are the way of the future for mobile marketing.
The word “application software” is abbreviated as “app.”
When mobile technology expanded a few years ago, more people used mobile devices to access the internet than desktop computers, and employing applications to promote a brand or product became important.
When this application software is installed on your phone or tablet, it gives you instant access to the essential information provided by a particular website, portal, channel, or API.
Let’s dive in!
What is Mobile App Marketing?
Mobile app marketing is raising awareness of a mobile application, attracting users, and retaining them along a user journey.
Mobile app marketing aims to identify the ideal customers for an app, explain the product’s value, encourage users to install the app, and then sustain user-ship until conversion and referral are possible.
As in traditional marketing efforts, the first stage in mobile app marketing is to identify an ideal target demographic.
Discovering revealing commonalities in a target market’s psychographics, values, and internet presence can help marketers narrow targeting and tailor successful methods.
According to Quetta, most apps lose 77 percent of their daily active users by day three, rising to 95 percent after 90 days.
With those numbers in mind, it’s evident that marketing tactics should be evenly dispersed between acquisition and retention initiatives. After all, it’s tough to convert a user who isn’t there at the end of a free trial.
But what if your mobile app does not use a SaaS model? Do you need to bother with mobile app marketing?
Let’s discuss some of the marketing strategies & tactics that all mobile app businesses can use to increase installs and revenue
Why is Mobile App Marketing Required?
The mobile app industry is highly competitive.
Smartphone users have access to millions of mobile apps to help them deal with boredom, improve their health, increase productivity, etc.
Fortunately, potential app users have rapidly increased, with an estimated 2.87 billion people owning a smartphone in 2020.
In 2015, known as “the year of the mobile,” mobile usage surpassed desktop by approximately 200,000 users as data from another 2017 survey shows that smartphones continue to outnumber tablets, laptops, and desktops globally.
The Importance of Knowing Your Demographics
Your customers are essential to the success of your app-based technology company.
It is nearly hard to develop a lucrative app without them. As a result, it’s critical to invest time and effort in learning about your target audience.
If you miss this step, you risk squandering precious resources and decreasing your chances of success.
Consider the following target audience factors when developing your marketing strategies:
Age Location Industry Interests and way of life Income Leaders with Influence Website Presence.
Understanding these elements can assist you in developing a marketing plan that is written in the language and manner that your target market will comprehend.
Effective marketing techniques appeal to the values distinctive to a target market’s qualities. Effective marketing material is also presented so that the target audience is likely to absorb it, whether online or offline.
It is pretty much beneficial to thoroughly investigate these elements before implementing your marketing techniques. You will save time, money, and resources due to this approach.
For example, if the target population is under 20, Snapchat is a terrific location to run marketing collateral. However, you may discover that it is an unproductive site to promote dentures to a target demographic over 60.
These are the insights that can be obtained during the preliminary research stage.
It’s also good to monitor market rivals to see how they interact with their target consumers. The strategies and ideas they use may work well for you as well.
At the end of the research phase, you should have a list of user personas.
A user persona is simply a collection of qualities shared by a significant portion of your target audience. Each user persona may represent a specific age range, industry, or interests.
It’s critical to remember that each user persona will be interested in your product for various reasons. As a result, numerous marketing tactics must be developed to accommodate each user persona’s distinct pain and pleasure points.
Mobile apps are becoming a popular way to solve problems every day, so it is clear why companies are drawn to developing mobile apps.
Here are some powerful strategies that you can implement today to get yourself listed in the App Store’s Top Free and Top Paid Charts within a few weeks…
Let's discuss the strategies you need to get 1 lakh downloads for your mobile app!
1. Define the goal of your mobile app
Do you know what your target market wants from your product?
To justify the cost of designing a mobile app, you must first determine its purpose. No matter how great your distribution strategy is, nobody will be interested in your app if it isn’t something people need.
As a result, the objective of your mobile app must be linked to the value it will bring to consumers.
You can utilize your app, but you ultimately want your target audience to download it. They require it more than you.
Remember that your mobile app does not have to be out of this planet to provide a function.
Users MUST understand what your mobile app symbolizes. In one phrase, you may give a basic and straightforward introduction to your software.
2. Validate Your Distribution Channels
The most important and necessary work in-app marketing is to validate your distribution channels. Test several users before making a launch cross-platform and start marketing your app.
Distribution is the key to widespread adoption of mobile. Most developers realize that they need to distribute their apps via alternative channels such as Facebook and Twitter to get them in front of more users but fail to do so.
During this presentation, we’ll look at how you can identify and validate ten different channels that can help you promote your app with more users. We will focus on ways to approach these channels using methods that don’t require large budgets or a significant time commitment.
But here’s the thing:
These distribution methods might not be the best fit for your app promotion. If your app is linked to business, I’m confident LinkedIn will play a significant part — simply because there are more business people on the network.
Facebook and Twitter are also excellent, but you must filter carefully to locate the correct audience. You may not require filters on LinkedIn.
Do you require further proof?
Okay, let me demonstrate using a familiar topic.
To validate the distribution channel, you must first understand what the site on which you wish to market your software stands for.
This will help you create and place your ad text, blog articles, videos, podcasts, and other content.
3. Choose Your Revenue Model
Thanks to the success of a few top mobile apps, today’s mobile app market is primarily dominated by freemium and in-app purchase revenue models.
When you have a great app idea that you want to turn into a profitable business, you must choose which revenue model to use.
There are both pros and cons for strategies, which I’ll outline below so you can choose the best revenue model for your excellent new app.
Essentially, there are three different ways to profit from your app.
You can use an ad-supported model, where you show ads in your app and get paid based on that; the freemium model, where you offer a basic version of the app for free and then charge for premium features; or the pay-once model, where users pay for the whole app upfront.
It might be challenging to choose among so many options; it maybe hard to decide which one to go for. We’ll breakdown each option in turn below and highlight some of each approach’s key pros and cons.
Why is it simpler to monetize an app than a website?
One of the primary reasons, Because of its two-way communication method.
Yes, a mobile app creates a digital relationship between the user and the brand, allowing both sides to interact, discuss, and share ideas.
For example, if I install your app on my iPhone or Tablet, you may send me direct messages, to which I can answer.
You may even notify me of new deals, discount coupons, or new features, and I’ll let you know when I use them.
An app developer may learn where users are downloading from and how they utilize the applications by using the GPS capability in mobile apps.
4. Concentrate on only one or two strategies at a time.
As you will soon discover, there are several mobile app marketing tactics methods.
For several reasons, specific approaches maybe more effective than others.
It’s easy to fall into the trap of testing every system simultaneously. When you’re in the early phases, you are unlikely to have the time or resources to try all of them at once.
Furthermore, many techniques may require some trial and error and testing to be effective.
When you run too many strategies at once, your team may quit a promising approach too soon.
Start by concentrating on one or two techniques that appear to have the highest odds of success.
Your team will be able to allocate more time and effort to create those. Tactics succeed, and you’ll have more time to collect and evaluate the metrics you discover along the way.
After completing a study, your company may identify the most effective methods and discontinue the others.
Understanding more about the analytical techniques that may help you determine whether or not a marketing campaign is working can be valuable.
5. Optimize the App Store to Increase Downloads
What does it take to get an app noticed and drove thousands of downloads for your mobile application?
The number one reason people use the Apple App Store or Google Play is to discover new apps.
To increase app downloads, you need to ensure your app stands out from the hundreds or thousands of apps in the store.
Your potential customer will not visit every available app in search of a match. If you’re like most app owners, it will come down to a specific keyword and how many times that keyword is mentioned.
Mobile marketing strategies for App Store Optimization It’s not a secret that the number of app downloads and installs is crucial for an app’s success.
In mobile app marketing, App Store Optimization for the mobile app is one of the most essential pillars you must have to build a successful mobile business.
You can’t just start attracting users and customers without doing proper preparations. The best mobile app marketing strategies work the best today to get downloads of their apps.
You can take several techniques, and best practices in the app market change regularly.
Also, competition is increasing, so it’s always good to be ahead of others and do things differently, but not to the point of losing everything in one shot.
6. Search Engine Optimization and Marketing (SEO + SEM)
Even if you are in the middle of developing an app, it is strongly advised that you have a website presence for your app.
Websites remain a vital component of any digital marketing plan.
They serve as a home for businesses, build trust, and may attract thousands of users through organic and sponsored traffic.
Websites may also help establish or strengthen the interaction between your target audience and your app business. Creating a helpful blog, community forum, or support centre, for example, can assist in keeping people involved in the future.
However, this helps how your target customer discovers your company online.
When you search the internet, you’re probably looking for anything relating to your business or sector. The goal of search engine optimization (SEO) is to develop material that search engines will rank as high as possible for relevant search phrases.
It’s a difficult task because millions of other pages competing for the top position in your field.
7. When you launch, go big.
Do you want 100,000 downloads for your app? Sounds good. Do you like it in 24 hrs? Fantastic! But do you have a marketing plan? Ahh… there’s the rub.
Mobile apps are the hot item these days. Companies of all sizes and shapes are already adopting mobile marketing.
That’s excellent news.
Because it is a direct result of the advancement of mobile technology and customers’ desire to be connected when on the road – and spending more time on mobile apps.
As the mobile app industry has grown so rapidly, your company must have a presence on this platform.
After you’ve created your app, it’s critical that you get it in front of your target audience. That is why you must not just launch it, but make it BIG.
Get the necessary tools, advertise the app, send press releases, use social media marketing, and consider launching a Kickstarter campaign to gain further traction if your app is genuinely fantastic (and it should be).
So why not?
It is not difficult to obtain downloads on the day of release. Send out a newsletter to your target group and use almost every social media platform to get their attention.
8. Get a Consistent Stream of Review Websites to Cover Your App
It can be tricky to get review websites interested in your app. There are hundreds of thousands of apps which gives app developers stiff competition. It would be best if you had a valuable angle and strategy that sets you apart from other app developers.
A robust mobile app marketing strategy is vital in increasing your download rate and sales.
You need to ensure that you create the right application at a low cost and without losing any of your potential audience.
In the long run, your app will be used by many people, which results in getting many downloads, getting featured on multiple websites, and developing an active community around your brand.
9. Content Marketing
Supplying meaningful, entertaining, or helpful information to a specific population is known as content marketing.
Content marketing aims to increase brand awareness, authority, and trust. Once you’ve determined your target audience, your services are significantly more likely to be chosen over a rival’s.
A great content marketing campaign caters to the many stages of the client journey. This may be plotted out by analyzing what material your audience looks for before converting, what they’re most interested in, and the tools they need to make educated judgments.
Content marketing includes, but is not limited to, the following:
Article/blog writing
Newsletter
Free guides and e-books
Podcasts
Webinars
Industry reports
Every day, 60% of marketers generate at least one piece of content. Content marketing is one of the most effective strategies to swiftly and inexpensively bring your target population into the awareness stage of your marketing funnel. Without spending a single dollar on advertising, a single piece of content may naturally deliver to thousands of people.
10. Influencer Marketing
Influencer marketing is one of the most effective ways for startups and developers to gain visibility, traction, and install base for their new mobile apps.
Influencers can act as a catalyst in this process to create a viral push, helping to fuel the initial momentum that your app needs to get off the ground.
By joining hands with influencers, you can manage to gain exposure for the app. Influencers will share their app experience and the app download link on their social media handles and web platforms.
This will allow customers and visitors to explore your app and download it quickly if customers are pleased with what they have seen and read.
The key to effective influencer marketing campaigns is finding the appropriate influencers with the correct target audience. This is when your original target demographic study comes in handy for finding the personalities who appeal to your target audience.
Various authority leaders have significant social media followings in almost every industry and specialty.
Make the misconception of assuming that an influencer is limited to keynote speakers, business leaders, athletes, music producers, and authors.
Influencers can be ordinary people who have captivated the attention of tens of thousands of people.
A formal title or outstanding career does not guarantee that a campaign will be successful. Influencer involvement, attention, and trust are considerably more critical in campaign success.
11. Hire a Mobile App Marketing Agency
If you want to grow your app and you are a true believer in your product, hiring an agency to market your mobile app idea is a powerful strategy. Hiring experts is always better than doing it all by yourself.
The number one obstacle for any company entering into this space will be to get their app featured in the highly competitive iOS and Android app stores.
Getting your app listed on the front page of the app store is a difficult challenge, but building downloads via awareness campaigns is another battle entirely.
As a result, developing relationships with both reporters and bloggers is crucial. For those not experienced in marketing, it can often be beneficial to hire an outside agency specializing in this space and can help with the support and execution of the campaign.
The number one obstacle for any company entering into this space will be to get their app featured in the highly competitive iOS and Android app stores. Getting your app listed on the front page of the app store is a difficult challenge, but building downloads via awareness campaigns is another battle entirely.
As a result, developing relationships with both reporters and bloggers is crucial. For those not experienced in marketing, it can often be beneficial to hire an outside agency specializing in this space and can help with the support and execution of the campaign.
To Finish off!
The strategies we’ve discussed here are simple and easy to implement, but they can make a big difference to your ability to market your app.
Remember that you should always be working to improve the usability of your app. It would be best if you also tried to take the upper hand in all avenues of marketing at once, as no single one will likely generate a huge amount of downloads on its own.
When it comes to promoting your app, there are many alternatives.
It’s not required to attempt every method, and some are better suited to the sort of software you’ve built.
Let’s summarize the most critical thing to keep in mind when you start your app marketing journey, regardless of your tactics.
The emphasis on building long-term, sustainable connections with customers distinguishes mobile app marketing from traditional digital marketing.
Long-term connections ensure that your technological product is profitable and long-lasting. Consider any of the most popular applications, such as Uber, Airtasker, or Spotify. They all have a propensity for building long-term relationships.
Finally, you don’t be afraid to spend money on advertising if it will get your app noticed by more people.
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