Today, I will understand the discussion on the introduction to digital marketing, digital marketing, what is digital marketing? Digital marketing strategies and the benefits of digital marketing.

 The Web has changed the way people buy and buy products.

Nowadays, people spend a lot of time on the Internet looking for the product they want to buy or information about products and services before buying it.

That’s why companies are perfecting their digital marketing techniques to attract online users.

Effective marketing means you want to connect with your audience in the right place at the right time.

The most effective marketing approach to reaching potential customers is to contact them where they spend most of their time on the Internet.

Understanding digital marketing

Confidence on the Internet has certainly changed our business over the past decade.

Most business owners realize that their business without an online presence really has the most marketing, advertising, and success.

Regardless of the elections, a person today has his own blog, a social media platform and, of course, his website.

If you own a business and do not have a website, you lose the sale in the most efficient way.

It is therefore important that not all companies are content to create a website,

but also to strengthen its presence through digital marketing.


What is Digital Marketing?

In simple cases, there is a form of marketing that exists online and is online, it is traditional marketing.

In essence, the advertising board is combined with an online account statement.

The basic principles, values ​​, and marketing tactics are always at the heart of this innovative phase.

Consumer behavior and demographic impact appear to be more visible.

This offer of digital advertising with digital marketing.

Other information about the company works for commercial products and services, site information, media options, more recent options.

In addition, digital scanning marketing advice is considered the best way to publish ads.

Definition of digital marketing

According to Hubspot, digital marketing is a definition of the use of digital numbers and channels for conversations with clients who have not yet answered their questions.

It refers to all marketing media that electronic media are used for users.

Global Internet users worldwide for June 2018


This is the global data of Internet users according to until June 2018.

In the current scenario, digital marketing plays an important role for companies, due to the names of Internet marketers.

Advantages of numeric marketing

Numerical marketing With digital marketing, you will measure the performance of your marketing activities.

The following parameters clearly indicate which websites are validated in the areas of digital marketing


Website traffic

With digital marketing, you can use analytics to analyze the exact group of people who visit your website in real-time.

You can view the frequency of your visits, the number of pages visited, the device that is accessing the pages, and the location.

With this intelligence, you can place your marketing channels based on the number of people who access your website through these channels.

With digital marketing, you can identify trends and patterns that influence people’s behavior on the path of their buyers.

According to the information, you can make informed decisions about your strategy to attract more customers to your website.

Generate leads with content performance:

Use digital marketing to measure the number of people viewing your content hosted online.

You can even generate qualified leads once your content has been downloaded.

Attribution modeling

With the right tools and digital marketing technologies, you can track your sales story with a customer.

This is known as the attribution model. It helps you identify trends and analyse patterns and make purchases for your users.

With this information, you can optimize your marketing strategy by refining your sales cycle.

Difference between Traditional and Digital Marketing

Traditional marketing

  • It is a form of advertising or marketing that uses print media, direct mail, broadcasts, and the telephone to reach customers.
  • This is the oldest form of marketing to reach customers.
  • Marketing costs are very high compared to online marketing.
  • There is no reasonable way to measure information and we can not analyze the size of the customer.
  • We can not predict the future of our business because we do not have enough information and target group data.

Digital Marketing

 This form of marketing uses the Internet to reach the largest group of the public.

It’s a form of modern marketing that uses new trends and strategies to reach customers.

Marketing costs are relatively low compared to the traditional form of marketing.

There are many ways to measure information that helps us analyze customer behavior.



Blog posts

White Papers and eBooks


Automation tools

Social network channels.

Online reputation of social networks and online reviews

Online brochures.

Brand values just like the company logo.


Digital Marketing Strategies


Search Engine Marketing (SEM):


This is an online marketing that improves the visibility of the website on the search engine results pages (SERP) through paid advertising.

The goal is to increase the visibility of search engine websites through free or paid digital marketing strategies.

SEM is about PPC and SEO, which helps PPC improve the content by rewriting and improving page rank.


Search Engine Optimization (SEO):

 A reference process was to optimize the site so that it works better in the search engine results pages. Ultimately, this helps increase free web traffic (organic traffic).


Marketing in social networks:

Social media marketing involves the brand’s advertising process through various social media channels such as Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Quora.

But each social network has a different tactic that must be followed before using it for commercial purposes.

Content Marketing:

Content marketing is a process that uses blog posts, e-books, graphic information, etc. to raise awareness and improve the growth of websites.

This is one of the main strategies of digital marketing because content marketing benefits all companies.

Pay per click (PPC):

This method generates site traffic using cost-per-click (PPC) or AdWords.

Google AdWords is the most widely used PPC that allows you to pay the best slots in the Google search engine.

PPC can be used as Facebook ads, sponsored tweets, and Quora ads.

Promotion based on topics and associated sponsored messages

E-mail advertising:

Email marketing is a way of communicating with potential users by sending an email with information on discounts, offers, and events that promote customer value.

It includes newsletter subscriptions to a blog, a follow-up email to website visitors who have downloaded an e-book, a vacation promotion for subscribers.

Affiliate Marketing:

It refers to the compensation process based on advertising for products/services (businesses), which is usually on commission.

When the user clicks on the link provided and purchases the product/service with the referral code, affiliate marketing generally receives rewards in the form of sponsorship benefits.

SMS Marketing:

SMS marketing is a form of marketing where short message services are used to reach customers.

Therefore, it is very easy for businesses to send SMS messages about offers and offers to registered customers directly in their inbox.

As a result, it has a high opening relationship compared to email marketing.

Is digital marketing useful for all companies?

Digital marketing is often used by almost all companies of all sizes and industries.

Regardless of what your company sells or what services your company offers.

With digital marketing, you can train your sales force to identify your audience’s needs and create valuable online content. However, digital marketing works differently for different organizations.

 B2B Organisation

For B2B companies, digital marketing is focused on creating an online prospect.

That’s why your marketing strategy must be designed to attract the highest quality potential customers through their website and digital channels that are compatible with their partners.

B2C organization

Digital marketing aims to attract many people to your website for B2C organizations.

and gain new potential customers without using a supplier.

That’s why your marketing strategy should focus on accelerating the shopping journey from the moment a customer arrives at your site to buy.

This means that your product and content must be forced to emphasize the need for action.

Why pursue a career in digital marketing?

There is a huge and growing demand for digital marketers with development experience. There are jobs in almost every imaginable business.

In most cases, you enter the sphere at low entry prices (ie, data and knowledge with limited prerequisites).

They make a lot of money. The average salaries of the youngest digital marketers are between 3.5 and 5 million

There are several job opportunities for Digital Marketers, SEM / PPC Specialists, Social Network Managers, Affiliate Marketers and Content Marketers, and more.

For more information, see this article. Why is digital marketing important?


Conclusion :

Understanding digital marketing is a fundamental consideration, regardless of the size of the business.

I hope you have an idea of ​​the basics of digital marketing. This is just an introduction and you will know how important digital marketing is in today’s business scenario.

In the next few days, I will definitely talk about the digital marketing process and its importance.

Give me your opinion on this post in the comments section.

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