Paid Media Executive
Job Summary
We are looking for a performance-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across platforms like Google Ads and Meta (Facebook & Instagram). The ideal candidate should be data-focused, creative, and capable of driving measurable results for clients.
Key Responsibilities
- Plan, create, and manage paid campaigns on Google Ads (Search, Display, YouTube)
- Plan, create, and manage paid campaigns on Meta Ads (Facebook & Instagram)
- Understand client goals and translate them into effective ad strategies
- Conduct keyword research, audience targeting, and competitor analysis
- Create ad copies and coordinate with the design team for creatives
- Monitor daily performance and optimize campaigns for ROI, CPL, and conversions
- Manage budgets and ensure efficient ad spend
- Track and report performance metrics (CTR, CPC, CPA, ROAS)
- Prepare weekly/monthly performance reports for clients
- Stay updated with platform changes and paid media trends
