Brand Manager
Job Summary
We are looking for a strategic Brand Manager – Real Estate to oversee branding and marketing for residential and plot projects. Located at our Residency Road office in Bangalore, you will drive marketing campaigns across digital, print, and outdoor media to enhance brand visibility and lead generation. This role is ideal for an MBA professional with 3–6 years of experience who can manage project launches and optimize ROI through creative content and market research.Key Responsibilities
- Develop and execute branding strategies for residential & plot projects
- Drive marketing campaigns (digital, print, outdoor, PR, events) to enhance visibility & lead generation
- Manage project launches, exhibitions, and promotional activities
- Oversee creative content – brochures, ads, hoardings, videos, and social media
- Conduct market research, competitor analysis & customer insights to identify opportunities
- Collaborate with sales & marketing teams to ensure consistent brand positioning
- Manage brand budgets and optimize ROI
- Build strong relationships with agencies, vendors, and media partners
- Track campaign performance and present reports to management
Requirements
- MBA/PGDM in Marketing/Branding
- 3–6 years’ experience in brand management/marketing (Real Estate Preferred)
- Strong understanding of real estate market & customer behaviour
- Expertise in digital marketing, social media & campaign execution
Key Skills
- Branding Strategy
- Real Estate Marketing
- Campaign Management
- Market Research
- ROI Optimization
