Navrathan
Achieved 190% Increase in Organic Traffic in Just 9 Months
Introduction
Navrathan, a leading jewelry brand with a rich heritage, aimed to expand its online presence and attract a broader audience. Despite its esteemed reputation in the offline market, Navrathan faced significant challenges in translating this success to the digital landscape. The brand partnered with our digital marketing agency to address these issues and drive substantial growth in organic traffic.
Navrathan
Industry
Jewelry Brand
Services
Social Media Marketing,
SEO
Challenges Faced and Strategy Used to Overcome It:
Challenges:
Low Profile Backlinks:
Navrathan’s website had a limited number of high-quality backlinks, which hindered its authority and visibility on search engines. This lack of strong backlinks made it difficult for the brand to rank competitively in search results for relevant keywords.
Limited Online Visibility:
Despite being a well-known brand in physical stores, Navrathan struggled with online visibility. The brand’s website was not optimized for search engines, and it lacked a robust presence on social media platforms. As a result, potential customers searching for jewelry online were often unaware of Navrathan’s offerings.
Insufficient Website Traffic:
Navrathan’s website was receiving minimal traffic, which directly impacted online sales. The brand needed a strategic approach to attract more visitors and convert them into customers.
Strategies
To achieve the desired outcomes, the following key strategies were implemented:
High-Quality Backlinks
Building high-quality backlinks was central to Navrathan’s SEO strategy. By securing links from reputable and authoritative websites within the jewelry and fashion industry, the brand was able to improve its domain authority.
Content Marketing
Content marketing played a crucial role in engaging Navrathan’s audience and improving organic traffic. A comprehensive content plan was developed, focusing on creating informative, educational, and visually appealing content.
On-Page SEO Optimization :
To maximize the impact of content marketing efforts, a thorough on-page SEO optimization was conducted. This involved optimizing meta tags, headings, and alt text to ensure alignment with target keywords.
Results Achieved:
The results of the strategy were evident in the substantial increase in organic traffic:
Keyword Ranking
15+ Keywords
Increase in web traffic. Through meticulous keyword research and technical SEO enhancements, we increased their website’s visibility in search engine results pages (SERPs).
Google Search Result
Starting Point
8,137 Visitors
In September 2023, Navrathan recorded 8,137 organic visitors.
Growth:
190%
Over the next nine months, through consistent SEO efforts and content optimization, the brand’s organic traffic steadily increase
Achivements:
190%
By June 2024, Navrathan had reached 23,730 organic visitors, marking a 190% increase in organic traffic.
Before SEO Results
After SEO Results
The Impact
This surge in organic traffic not only enhanced Navrathan’s brand visibility but also contributed to increased engagement and conversions, solidifying the brand’s position in the market.
Navrathan’s journey from 8,137 to 23,730 organic visitors in just nine months is a testament to the power of a well-executed digital marketing strategy. By focusing on high-quality backlinks, strategic content marketing, and thorough on-page SEO optimization, the brand was able to achieve remarkable growth. This case study underscores the importance of a holistic approach to digital marketing, where each component works synergistically to drive success.
