Dress Circle
Dress Circle
Dresscircle is a unique shopping mall dedicated exclusively to clothing for men, women, and kids. Despite offering a diverse range of fashion choices, Dresscircle faced a significant dip in both footfalls and sales. Their primary Requirement was to Increase footfalls and boost sales They sought a solution to attract more visitors to the mall and convert these visits into sales.
The reduction in walk-ins has had a direct impact on sales, leading to a significant decrease in revenue for the mall’s tenants. Many of the small businesses and specialty shops within DressCircle rely heavily on impulse buys and the physical presence of shoppers to drive their sales.This decrease in sales has not only strained the finances of the individual stores but also threatens the overall viability of the mall if the trend is not reversed.
To combat these challenges, we employed a dual strategy of Meta ads and influencer marketing.
Meta Ads
Influencer Marketing
The dual strategy of Meta ads and influencer marketing yielded significant improvements for Dresscircle:
Footfall Increase:
35%
Increase in mall visits, significantly boosting overall foot traffic.
Sales Growth:
40%
Rise in sales within three months, translating to a substantial revenue increase.
Return on Ad Spend (ROAS):
50%
Improvement in ROAS, demonstrating the cost-effectiveness and efficiency of our advertising strategy.
This case study showcases our expertise in digital marketing and our ability to understand client needs and create customized solutions. By employing a strategic mix of Meta ads and influencer marketing, we were able to effectively address Dress circle’s challenges and deliver impressive results. Our real-time optimization ensured that the campaigns remained relevant and impactful, ultimately driving significant growth in footfalls and sales.
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