Edway Education Consulting

7000+ QUALITY LEAD GENERATED IN JUST 3 MONTHS

Edway Education Consulting banner

Introduction

Edway Education Consulting is an established education consultant that helps students in Bangalore navigate the complexities of applying to Australian educational institutions. Their services are designed to ensure students not only receive a quality education but also develop professional skills and innovative ideas with strong moral values.

Brand

Edway Education Consulting

Industry

Education Consultancy

Services

Meta Ads,
Influencer Marketing

Challenges Faced

Edway Education Consulting’s primary challenge was to penetrate the market for Italian educational admissions. Despite their expertise and a strong track record with Australian institutions, they struggled to attract and convert potential students interested in studying in Italy. 

Strategies used

To combat these challenges, we employed a strategy of Paid ads and Social Media marketing.

Research and Analysis

  • Audience Research: Conducted extensive research to understand the target 
  • audience, including their demographics, interests, and online behavior.
  • Competitor Analysis: Analyzed competitors to understand their strategies, strengths, and weaknesses.
  • Market Insights: Gathered insights into the Italian education sector, including popular courses, institutions, and student preferences.

Campaign Planning

  • Data-Driven Approach: Utilized the data from our research to draft a detailed campaign plan.
  • Platform Selection: Identified the best platforms for reaching the target audience, including social media, search engines, and educational forums.
  • Content Creation: Developed engaging content tailored to the interests and needs of potential students.

Execution

  • Ad Campaigns: Launched targeted ad campaigns across selected platforms.
    • Social Media: Leveraged Facebook, Instagram, and LinkedIn to reach a wider audience.
    • Search Engine Marketing (SEM): Used Google Ads to target specific keywords related to Italian education.
    • Content Marketing: Published informative blog posts, guides, and testimonials on Edway’s website and partner blogs.
  • Lead Magnets: Created compelling lead magnets such as free webinars, eBooks, and consultation sessions to attract potential leads.

 Monitoring and Optimization

  • Tracking Performance: Monitored the performance of campaigns using analytics tools.
  • A/B Testing: Conducted A/B testing on ad copies, landing pages, and CTAs to optimize results.
  • Continuous Improvement: Made data-driven adjustments to improve lead quality and conversion rates.

Results Achieved:

The lead generation campaign delivered impressive results for Edway Education Consulting:

Lead Generation:

7000+

Quality leads generated in just 3 months.

Conversion Rate:

60%

High conversion rate, significantly higher than previous efforts.

Revenue Growth:

2 Million +

Revenue generated  within the campaign period.

The Impact

The lead generation campaign for Edway Education Consulting was a resounding success. By leveraging a data-driven strategy and targeting the right audience through the appropriate channels, we were able to overcome their challenges and achieve remarkable results. The campaign not only increased the quantity and quality of leads but also significantly boosted revenue, positioning Edway as a key player in the Italian education consulting market.

Want to talk to a
marketing expert?

Read our all case studies