PinkyMind
PinkyMind
PinkyMind, an online holistic mental wellbeing therapy app platform, provides a robust foundation to address various mental health issues including anxiety, depression, and stress. It caters to stressed-out teenagers, disgruntled spouses, and anyone seeking to improve their mental health. The app offers private, confidential, and anonymous online counseling by certified counselors and therapists in multiple languages.
Despite the app’s comprehensive offerings, PinkyMind faced significant challenges in gaining enough downloads and registrations for counseling services. The app struggled to reach its target audience effectively, which hindered its growth and potential impact on mental health awareness and support.
PinkyMind reached out to us for help. Our strategy was to increase app downloads and counseling registrations significantly through a combination of results-oriented app store optimization services and an integrated marketing strategy.
Comprehensive Keyword Research
We began by conducting in-depth keyword research for the app store. This involved identifying popular queries and frequently asked questions related to mental health that potential users might search for.
App Optimization
We optimized the PinkyMind app for app stores, ensuring that it appeared in search results for relevant keywords. This included refining the app’s title, description, and metadata.
Promotion on App Directories, Blogs, and Forums
To enhance visibility, we promoted PinkyMind on popular app directories, relevant blogs, and forums. This helped in reaching a broader audience and creating more awareness about the app’s benefits.
Persistent Efforts and Monitoring
We continuously monitored the app’s performance and made adjustments as needed to improve its ranking and visibility in app stores.
Our persistent efforts yielded remarkable results for PinkyMind:
Downloads Surged:
1K to 40K+
Within 4-6 months, PinkyMind’s app downloads surged from 1K to over 40K.
Total Downloads:
82,000+
The app achieved 82,000+ downloads in a year.
App Registrations:
3X
Counseling registrations saw a significant increase, contributing to a threefold increase in revenue.
Impressive CPC:
Rs. 4.19
In a highly competitive niche, we managed to achieve an impressive ROI and a cost per conversion of Rs. 4.19.
Through our foolproof strategy and years of experience in app store optimization and digital marketing, we turned PinkyMind’s challenges into a success story. Our strategic approach not only increased app downloads and counseling registrations but also solidified PinkyMind’s position in the mental health app niche, enabling them to reach and assist more individuals in need.
PinkyMind’s journey highlights the power of targeted marketing strategies and the importance of persistent efforts in achieving significant business growth in the digital age.
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Business@rdsdigital.in
