Semmai Canada
Semmai Canada
Semmai Canada is dedicated to delivering the finest quality cold-pressed oils, sourced directly from farmers without any chemicals or preservatives. The oils are extracted using a cold press mechanism that operates at low RPM, ensuring no heat is generated during the process. This method preserves all nutritional values, resulting in high-quality oils rich in antioxidants, which help in preventing cancer.
Entering a new market always poses unique challenges.
At Semmai encountered the following hurdles while launching their products in Canada and strategies we used are mentioned below:
High Competition:
The cold-pressed oil industry in Canada is highly competitive, with many established brands already dominating the market. This made it difficult for At Semmai to gain a foothold and attract the attention of potential customers.
Low Backlink Profile of the Website:
At Semmai’s website had a low backlink profile, which negatively impacted its search engine rankings. Backlinks are crucial for improving domain authority and visibility on search engines, but building them can be a time-consuming process, especially for a new entrant in the market.
Optimize Keywords:
Implement an effective keyword strategy to enhance search engine rankings and attract relevant organic traffic. This involved thorough keyword research, optimizing website content, and creating high-quality backlinks to improve the site’s search engine performance.
High-Quality Backlinks:
Through content marketing and outreach efforts, At Semmai secured numerous high-quality backlinks from reputable websites. This not only boosted the website’s authority but also improved its search engine rankings.
Content Marketing:
Engaging and informative content was created, focusing on the benefits of cold-pressed oils, recipes, and health tips. This content resonated with the target audience, driving increased engagement and shares across social media platforms.
On-Page SEO:
The website was optimized with relevant keywords, meta tags, and high-quality images. This enhanced user experience and ensured better visibility on search engine result pages.
By implementing a comprehensive digital marketing strategy, At Semmai achieved significant results:
Improved Rankings and Traffic:
150%
As a result of these efforts, At Semmai’s website ranked on the first page of search engine results for the targeted keywords. This led to a 150% increase in website traffic, surpassing initial expectations.
Google Search Result
Shopify Dashboard
The poor user experience directly affected organic traffic. Users faced difficulties navigating the site and accessing relevant information, resulting in a significant drop in traffic. Simply Inked approached us to improve their online presence, maintain their existing traffic, and support the launch of new products.
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