Brands can also sponsor standalone videos by influencers besides just product reviews. However, these videos may range from tutorials to unboxing videos or even lifestyle content that incorporates the products of a given brand naturally. Sponsored videos enable brands to gain immense exposure for their products and allow them to come up with narratives that resonate with viewers.

At RDS Digital, youtube influencer marketing agency , brands join hands with many influencers to enhance their performance in one campaign or project. This makes it possible to reach more people and utilize the unique capabilities and demographics of each influencer.

Brands offer their products through contests run by social media influencers. This can increase visibility of the brand, interaction levels and users’ following.

Brands form long-term partnerships with influencers who will be representing them as a brand continuously. This might include developing regular content, attending events, or forming closer relationships with the audience that follow the brand’s activities.