A press release is commonly used when one wants to disseminate information to various media houses or journalists or in making an official announcement to the public, publicizing an event, a new product, or a service. It seeks to create media attention and the understanding of this channel by the public or anyone interested.

PR in the context of a press release entails the act of putting out your news to the public, to media bloggers and news sites. It makes it possible for the right audience to receive your announcement and hence the unrealistic chances of media attention and public visibility.

A press release, according to RDS Digital , best pr company in india, should consist of the following:

Headline: A headline that encourages people to read the news and that incorporates the nature of the news to be delivered.

Dateline: The name of the album or tape and the city where it was released and the year the album came out.

Introduction: Initial creation of summaries with procedural details.

Body: Subheadings, paraphrases of what specific characters or other sources said, and other additional specifics.

Boilerplate: The brief company description is as follows A private investment company based in London and specialized in property investment.

Contact Information: For additional questions that might come up or another round of interview.

RDS Digital, best pr company in india would suggest you to include Include the following:

Headline: This is your first impression, so this is the perfect place for the initial approach. The headline should be simple, yet effective and captivating enough to get the reader’s attention and give him/her a brief synopsis of the story.

Subheading/Dateline: Below, briefly develop on in the headline and incorporate the city and date of its release.

Lead Paragraph: Write the main facts you reported in your news in the first paragraph of your report. Below is the Who? What? When? Where? Why? of the story you are telling or you are interested in.

Body Paragraphs: This is a call to work on the general news and make them more specific and detailed. You may also use lists such as bullet points to help the reader easily comprehend the information regarding fact and figure and as well as paraphrase quotes from authoritative sources.