Social media has become an important part of everyone’s day-to-day lives. Around 56.28% of the world’s population is on social media today and it will continue to grow in the future especially in the post-pandemic world. It is a golden opportunity for small and medium businesses to interact with a larger customer base on digital platforms particularly on social media. To make this happen it’s important for you to build an online presence across all social media platforms for your businesses.

More than 73% of marketers believe that social media marketing has a sweeping impact on scaling up products and services on social media. Those who can get their social media efforts right are now ready to uplift their brands on social media.

Why is the Social Media Presence Important for Business Marketing?

Social media platforms like Facebook, Twitter, and Instagram provide a way line of work to connect with customers more than traditional advertising. Consumers are more likely to trust an establishment that they can see is active on social media and is interacting with customers. In addition, social media platforms are great ways to promote your business. If your social media pages are driving enough traffic it will surely help you to get customer feedback & build customer loyalty. By creating engaging content and using effective hashtags, you can reach a larger audience and attract new customers.

Below Are a Few Examples, Why You Should Be Present Across All Social Media Platforms?

1) To Understand Your Targeted Audience.

2) What Are You Going to Share on Social Media?

3) Where Are You Going to Share it?

4) Feedback and Suggestions

Why Aren’t My Social Media Pages Driving Traffic?

Social media traffic is an important part of any social media marketing campaign and it should be monitored very closely, your social media traffic rate is simply the percentage of people who have seen your content and interacted by either leaving a comment, liking the post, or sharing it.

The more you interact with your audience, The more social media traffic your post will receive, and ultimately it results in more organic reach. when measuring social media engagement, posts should get an average of 1.2 percent traffic. If your social media metrics show traffic rate constantly less than 1.2 percent there could be a few reasons.

Below Are the Reasons Why Your Social Media Pages Not Driving Traffic?

  1. Each social media platform is different, If you post the same post everywhere then it will be less effective.
  2. If your social media traffic metrics show a less rate of traffic, your posts might not be multi-dimensional enough. Also, you might not be targeting related hashtags.
  3. Your social media traffic metrics still show a low rate, it might be because you are not looking at your social media traffic metrics and tracking your posts.
  4. Perhaps you are not posting content at the right time when your audience is actually on the social network.
  5. You could be over-promoting your business and not giving adequate worth to the quality content.

Remember, Social media success may be normally measured based on audience size, however, real success is measured upon how you interact with your audience?

Top 6 Most Powerful Social Media Marketing Strategies in 2022 to Drive More Traffic

An effective social media strategy consists of several steps that reflect your goals and what you plan to achieve on social media. Listing down your goals right into a broad social media strategy will permit you to track your success and discover new areas of growth. With this note, let’s dive into the top 6 social media marketing strategies that you must adopt to Sky-rocket your social media presence in 2022.

1. Make Goals That Make Sense for Your Business

A clear goal is a realistic one. One of the most important problems businesses nowadays face is that they engaged with an audience they have never spent time with. therefore, it’s essential to set relevant and realistic social media marketing goals which will complement your comprehensive business goals.

2. Take Time to Analyze Your Target Audience

Understanding your audience is the key to being successful in social media marketing. Analyze your audiences such as their wants, needs, feedback, and suggestions. Knowing your audience helps a business to position your product and services across social media platforms.

The better you can understand the demographics and psychology of your target audience, the better you will be at reaching them on social media platforms. Your audience means you are building a business and not just another product or service.

Here are some methods to identify your target audience:

  1. Conduct market research.
  2. Create customer profiles and market segments.
  3. Assess the competition.

3. Checking the Social Media Metrics

Checking the social media metrics and insights is crucial. You would know what mode of networks your target audience uses, Who is engaging with you? What are they looking for? Are we missing out on something? etc. will give you a fair idea about understanding your audience to make the required changes whenever it is required.

4. Build Engaging social media marketing management Content

No surprises here. Your engagement on social media depends upon your social media marketing management content. At this stage, you should have a pretty good plan of what to publish on social media. Post relevant content on social media, the more you interact with your audience, the more your audience will get engaged. 

5. Make Use of Your Social Media Existence

Establishing a social media presence serves as a better way to communicate with your audience. if you have already established an online presence, make use of your social media networks to promote your products and services across all social media platforms.

6. Evaluate Your SEM Strategy

Without repeatedly analyzing your efforts, you’ll never know how your social media campaign is performing.  As you repeatedly evaluate your campaign on social media, you will have an understanding of consumer behavior.

You can also read, 7 Best Online Marketing Strategy For Small Business Owners.

Social Media Marketing Trends to Look for in 2022

During the pandemic, the investors, owners, small and medium business owners started to go online. Social media is one of them. Here are some of the latest social media marketing trends of 2022 that marketers must keep an eye on:

  1. The content value will beat the production Quantity.
  2. User-generated content will increase.
  3. Engagement will be the key performance indicator for social media.
  4. Video Production will continue to take center on social media.
  5. Paid advertising will continue to grow.
  6. Social media management tools will play a greater role.


While social media marketing trends come and go, the basics of victory remain the same: recognize the demand of your audience and pass on with them from time to time. The more you interact with them the more you engage them. Therefore, audience-focused content has always been the finest way to set up a solid relationship with your audience. Now, this is the right time to start drafting your social media marketing strategy. If you have not drafted SEM Strategy yet, Contact RDS Digital today to Sky-rocket Your Social Media Presence in 2022.

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