Can you imagine that 65% of Americans own smartphones? Do you know that 70% of mobile searches trigger an action within an hour?
Yes, It’s true. Mobile is taking every business segment into a new level.
Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.
If we talk about mobile uses then there are a few times where mobile uses will be on the throttled level. If we are targeting our audience at that time then we will get the maximum number of engagement. Here I will be going to disclose some important time where electronic devices getting used.
Late Night : 12:00 am -7:00 am
If we talk about late-night devices uses then this time will be very few users and the audience will not be able to capture on your marketing strategy even if someone is using mobile. If I talk about 3 devices (Mobile, tablet, desktop).
All devices will be at the same level of use.
Early Morning 7:00 am -10:00 am
Day Time 10:00 am-5:00 pm
Early Evening 5:00 pm -8:00 pm
Prime Time 8:00 pm -12:00 pm
A study by “We Is Social” shows that 50% of the world’s population owns a mobile phone and 9 new mobile phone users are added every second. Is not it incredible?
That’s why mobile marketing is indispensable for online businesses and traditional entrepreneurs.
What is Mobile Marketing? Alignment of marketing campaigns for mobile users. If you do not, be prepared to lose to your competitors.
Advertisers have already noticed. In 2013, 22.1% of the dollars were spent on digital mobile search ads. This proportion is expected to reach 59.6% in 2017 … and this only applies to the US. UU.!
And what about email marketing? According to Marketing Sherpa, the opening rates of mobile emails are improving, as shown in the following graphic:
Imagine reading a review of the movie and seeing the bloody fingerprints on the screen each time you touch it for a preview. Would you like to react?
More than five million viewers did so when HBO used this technique to attract mobile users to the True Blood preview.
Here’s another achievement … The American Red Cross ran an SMS fundraising campaign and asked people to donate via text message. That gave 50 million dollars in donations.
So how can you achieve the same success for your online business? By implementing the 14 tips I share with you below:
IN-app campaigns are extremely powerful. When it comes to the audience, it is an excellent way to send the right message to the right people and control the behaviors we want to see in mobile applications.
For example, the following example uses a campaign to generate a larger subscription for push notifications, resulting in greater participation later. But, of course, such campaigns can take many forms. You can generate sales or subscriptions directly or help users discover new features. In any case, they fulfill a function that many mobile companies forget: marketing for users who are already in the application but who are not yet real customers.
Timing is everything
But enough about the right message for the right people. What about the right time? What is the right time in a meeting to deliver this message?
For many organizations, the default answer is “when the application is opened.” In most cases, however, this is a mistake. The mobile is a very active environment, unlike many traditional “transmission” channels. When we take our phone from our pocket, we do it with a view to a specific task. So, when we open an application and have a rich marketing face, we are probably not happy with it.
In fact, this is a doubly dangerous strategy on mobile devices because the duration of the session is short. This is the “coffee line” test. We open an application with the hope of achieving something, even if it is a distraction, in two minutes we could expect a hot drink. If this is the case, you are really irritated when you get upset.
Taken to perfection
So what is the strategy? The first thing you should do is the most obvious: don’t show any messages in the application when you open the application unless you have a good reason. Here are three examples where the perfect synchronization of messages in the application can produce excellent results:
In a dating application, send a message inviting users to rate their experiences immediately after the successful match. And definitely send to those who like the App Store!
If a user has read a fifth article by the same author, ask those who have not yet agreed to do so. Remind them to let you know when this particular author will be published again.
Provide retailers with an integrated campaign that offers a 10% discount on first integrated purchase after at least one item appears in the app during the third session.
It should be obvious that these examples are just the tip of the iceberg. There are endless ways to accurately determine the time to run campaigns in the application to maximize the return on investment. Try some And don’t forget to try them!.