Are you looking for the most recent Pinterest marketing strategies?
We’ve got you covered!
Because Pinterest isn’t usually given due credit in comparison to rival social media sites. Although it lacks the hype of TikTok and the large user base of Instagram, Pinterest remains a potential goldmine for advertisers.
Because the platform’s demographics and high-spending, product-hunting user base are unique. Consider reviewing Pinterest or enhancing your present presence.
Your mind is in the proper place.
This report breaks down the Pinterest numbers you need to know for 2022 and beyond.
Learn how the Pinterest platform can help your business expand by reading this article.
What is Pinterest marketing?
Pinterest marketing is a set of techniques that use Pinterest into your company’s bigger social media marketing strategy in order to attract new audiences and boost brand and product awareness.
According to Pinterest Business, social media marketers utilise the site to:
- Increase your web presence and reach out to new people.
- Increase the number of visitors to the company’s website or online store.
- Conversions such as newsletter subscriptions, ticket sales, and purchases should be encouraged.
To put it in another way, using Pinterest for business may help your firm reach a big number of people while simultaneously making money.
As of 2021, Pinterest is the 14th-largest social network in the world with 459 million active monthly members.
Statistics about Pinterest
If you haven’t been paying attention to Pinterest recently, you might be expecting the worst in terms of growth.
But what about the reality?
The platform’s activity has been unexpectedly consistent.
Pinterest had a surge in popularity during the early days of the epidemic in 2020, when home shopping was at its pinnacle. While activity has slowed since then, there’s no doubting that the site still has a sizable user base.
Don’t be fooled by the drop-off.
Again, Pinterest stated that the platform had increased interaction and growth as a result of customers being at home in 2020. Regardless, the site has retained a sizable portion of those new users.
In fact, 80% of weekly Pinterest users have discovered a new business or product.
And Pinterest data reveal that the number of Pinners and boards generated each year is rising.
Pinterest is indeed popular among those searching for positive inspiration; it is not a forum for FOMO or heated debates.
Now that you understand what Pinterest marketing is, it’s time to learn how to advertise your brand on Pinterest.
Why Use Pinterest?
There are a tonne of excellent reasons why your e-commerce firm should be on Pinterest, use Pinterest advertisements, and have a Pinterest marketing plan, in addition to the remarkable statistics already mentioned.
The following are our top arguments for utilising Pinterest :
Remaining competitive: The source of two-thirds of all Pins is a commercial website. It is used by big businesses, small brands, your rivals, and most crucially, your potential consumers.
To increase your visibility: Since every Pin contains a link back to the original source, there is a big potential for increasing traffic. Pins help people find you and your items. It seems sense that one of the best dropshipping tricks is using Pinterest.
- Enhances the image of your brand: It strengthens and develops your brand’s reputation. It is the ideal platform for visually communicating with clients who you are and what you stand for, from frequently showing up on the homepages of your followers to constructing Boards that represent your brand identity.
- Engage with your customers: This gives you the chance to interact with both existing and prospective clients, giving you priceless knowledge about their interests and passions.
For inspiration: Finding inspiration is one of the key purposes of Pinterest. People like to discover and exchange ideas, which demonstrates that Pinterest has a decent chance of introducing new brands, ideas, or products.
- It’s free: Right now, using Pinterest is cost-free. Like many other social media platforms, Pinterest is looking into opportunities for sponsored and promoted Pins, but the site is still free to use, so you may utilise Pinterest advertising to get a lot of organic exposure for your business.
How to use Pinterest for business: Marketing strategies
1. Plan your Pinterest marketing approach.
Just like any other social media network, start by creating a social media plan for Pinterest. Don’t just jump in.
Creating a Pinterest marketing strategy requires:
- Creating SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). Do you expect Pinterest to increase website traffic, boost product sales, or encourage event sign-ups in addition to helping you grow your following?
- Identifying the group most likely to use Pinterest and the size of the entire Pinterest audience.
- Discovering your brand’s Pinterest target demographic.
- Consider your rivals’ activities on this social media network.
- Planning and implementing Pinterest-related material into your social media content calender.
After you’ve established a clear strategy, you can start working toward your objectives.
2. Try different formats of pin
Pinterest is an image-sharing network, but it’s more than that.
Pin a Pinners to purchase at your e-commerce business, or try creating a carousel with many photographs on a single Pin.
Despite the fact that 80% of Pinterest users find a new brand or product, look beyond shopping and openly advertising your business.
Pinners also use Pinterest for inspiration, with 85% of Pinners using the platform to start a new project.
Consider include how-to Pins or inspiration boards to keep your audience entertained and informed.
3. Interesting pin and intriguing content
Pinterest is a social network for sharing more than simply recipes and home decor ideas, and DIY hacks. It is one of the largest search engines on the internet. You may be missing out if your Pinterest content is not optimised for pinners’ queries.
It’s vital to remember that keywords are the foundation of search engine optimization – yet Pinterest is essentially a visual search engine, which means it has its own methodology and SEO regulations.
If you want to see your ranking improve and target the right audience, you must focus on Pinterest SEO and implement these standards to your own profile.
Here are few places on Pinterest where you may use keywords to increase your chances of ranking organically. Being a visual platform, Pinterest demands the production of appealing visual content in order to be used effectively for business.
So, what makes a compelling Pin?
- Vertical photography: According to data, 82% of Pinterest users access the site via mobile. To prevent uncomfortably cropped photographs, shoot at a 2:3 aspect ratio.
- Consider the quality of your image and video: To avoid pixelation, use the highest quality image and video that Pinterest suggests.
- Copy that is descriptive: Good descriptions may boost your SEO, offer context to your photos, and encourage people to click on links.
- Overlay of text: Consider adding a title that complements your visual statement.
- Elegant branding: Incorporate your logo in your Pins if it makes sense for your business and fits to your Pinterest marketing plan, so your brand doesn’t get lost in the Repin shuffle.
- Make sure your links work: Broken connections will not benefit your brand! To provide Pinners with the optimal user experience, ensure that the link with your Pin does not go to a 404 page and that it loads promptly.
Finally, maintain consistency!
Pinning on a regular basis is more effective than making a board and filling it all at once.
And pinning on a regular basis ensures that your content reaches a larger audience.
5. Optimize your Pins for SEO
Since Pinterest is a search engine, make sure your company’s Pins are easy to locate in a search! Include keywords in your Pin descriptions, boards, and hashtags.
Rich Pins, which are meant to post new information from your company’s website while avoiding duplicate content, can help improve your brand’s Pinterest SEO.
This post contains further SEO advice as well as the top 100 Pinterest keywords.
6. Use the Pinterest Trends Tool
The Pinterest Trends tool, which was just released by Pinterest, is a fantastic resource for finding content inspiration and seeing the top keywords for all types of searches.
It is an incredible tool you may use, similar to Google Trends, to learn what topics your target audience would be interested in.
Use it to compare the popularity of phrases, search for various terms to discover how many people are looking for that term at different periods of the year, and find out what’s trending on Pinterest right now. To stay at the top of search results, use this tool to refresh your keyword list and identify new keywords.
Blog post graphics that advertise the articles you provide on your website are another excellent form of pin. Make sure the vertical visuals you choose are attractive and will stick out in someone’s feed.
7. Experiment with various Pinterest ads.
Ads are another excellent strategy to sell your business on Pinterest. Advertisers on Pinterest may target advertising based on keywords, interests, geography, age, and other metrics and categories.
Every objective is catered for on Pinterest. This includes carousels, rich pins, app install pins, video pins, shopping pins, normal pins, etc. They might be put to use in combination with your objectives and the goods you sell.
Carousels have more photographs and are particularly useful when you need to “zoom-in” on your goods, but video generates a higher level of interaction and is effective during the “discovery” stage.
Additionally, thorough audience targeting enables advertisers to target specific groups of Pinterest users, such as:
- anybody who has visited your website.
- people who have engaged with your Pins.
- others who have interacted with similar content on the platform.
- A specific list, such as newsletter subscribers.
Pinterest offers a variety of ad kinds, including video advertising, collections, and sponsored Pins.
8. Make your Pinterest profile more visible.
Finally, let your other platforms’ committed following know you’re engaged on Pinterest. Promote your Pinterest account:
- By incorporating a link to your Pinterest profile into your company’s website.
- Incorporate the URL into your email signature.
- Promote your Pinterest business account on your company’s other social media channels.
- In a corporate newsletter, announce the new Pinterest profile.
Add brand logo: Some items are created so that the logo appears anywhere on the product at all times. Companies in the clothing, tool, and cosmetics industries frequently do this. The branding on the delivery box could occasionally appear while your goods is being unboxed. Another method is to include it after the photo has been shot.
9. Pinterest favors fresh Pins.
The emphasis on new material has risen over the last two years and is now firmly entrenched. Pinterest defines fresh Pins as photos or videos that they haven’t seen before.
These are new Pins in my own suspected order of Pinterest’s choice, based on personal own experience:
- A new image has been added to a recently released web page (including blog posts and product pages).
- A unique picture for a just launched web page.
- A new and unique picture for a previously published page.
You may also experience results by re-posting an old image to a new board a week or more after the prior board, but this is NOT “fresh.”
Note: In 2018, duplicate Pins were deemed “fresh” if they were not repinned on the Pinterest platform, resulting in a new Pinterest URL.
This is no longer true. Fresh is all about presenting a new and distinct image. How you approach this focus on new Pins is determined by how much you rely on Pinterest traffic and how much time you have to devote to creating Pinterest Pins.
The fact that a picture is “new” does not ensure its success. A fresh image that leads to bad or irrelevant information is unlikely to be successful.
10. Play with the algorithms
There are many benefits of creating new content on Pinterest, but here’s one more:
A lot of experts believe that Pinterest’s algorithm favours new content. When something is posted 1,000 times, it loses part of its original value.
People use Pinterest to find original ideas, not simply the same old stuff, after all. The goal of your Pinterest account should not be to make people drowsy.
It aims to stimulate spending and innovation.
Think about Pinterest as a type of search engine as well. People look online for information on certain subjects. Therefore, it’s crucial that hashtags and classifications are done correctly.
Why would a car buyer want to look at pictures of sneakers? It may also be more covert, such as when a skilled artist is seeking for paint. However, a Kindergarten teacher would find finger paint beneficial rather than an artist.
When classifying things, keep it in mind.
Get started with Pinterest Marketing
Pinterest’s main priority is its users.
They are aware that duplicate and outdated information is disliked by Pinners and that timely, fresh content is more useful. Pinterest is always seeking ways to enhance the user experience.
We have just given you the best guide to Pinterest marketing, as your company expands you could still want assistance. If that’s the case, then we can also assist you there. For businesses, we provide Pinterest management and advertising services.
To find out more about how we can help you expand your company on Pinterest and beat out the competition, get in touch with us right away.