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How to Develop a Brand Content Strategy in 12 Steps? - A Start-to-Finish Guide
As we already know, Instagram is one of the most popular social media platforms, making it an excellent platform for marketing.
Because of this, even a cursory look at its accounts will show many significant businesses.
Brands have a one-of-a-kind opportunity to become more visible and interact with their customers thanks to its unique photo-sharing platform.
You may be already making an effort to promote your company on Instagram.
For a company to succeed, an active social media presence is essential. Without Instagram, no social media marketing plan is complete.
It has developed into a leading platform for consumers, companies, and advertising. There are 800 million active users on this site each month.
Additionally, 500 million Instagram accounts are used every day. Another detail that could surprise you is this:
70% of Instagram hashtags are associated with brands.
What does that mean, exactly?
Your rivals are undoubtedly active on Instagram if you aren’t. Those who have accounts set up already are moving in the right direction.
However, simply having an Instagram account does not guarantee purchases. It would be best if you had a content strategy to use Instagram to increase sales and earn real money.
With 12 recommendations and methods you can immediately include in your Instagram marketing campaign, this piece will correctly point you.
Let’s start.
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1. Create amazing images
Suppose the typical Instagram user is perusing her feed. She breezes by mediocre post after mediocre post.
You don’t need to go to Greece to get a picture of the full moon rising behind Poseidon’s temple.
All you need is a stunning, distinctive, and high-quality photograph to halt Instagram scrollers in their tracks.
Here are three suggestions to improve viewer interaction with your photographs.
Post Pictures That Engage Your Audience
An image like this will grab your audience’s attention, for instance, if you know they are curious about various cultures worldwide.
Follow the guidelines for excellent photography.
The good news is that you can capture gorgeous images without a DSLR and pricey professional equipment.
You may use your smartphone without issue if you only abide by these guidelines.
Improve Your Images Using the Proper Tools.
These days there are endless photo-editing applications to make your images even better. So you can put your photography on point.
2. Increase your following
Increasing your following is one of the first stages in developing an effective Instagram marketing plan.
Without a sizable following, getting others to view your postings will be difficult. Without followers, it will be difficult for you to make sales.
It might be scary to start at zero for those who recently launched your Instagram page.
However, unless your business is brand-new, you probably already have clients. The most excellent location to seek followers is there.
The following are the main justifications for why people follow brands on social media:
These statistics show that over 73 percent of users claim to follow companies on social media because they are curious about the goods or services the firms are providing.
Existing clients are curious about your brand. Share your profile with them and invite them to follow you. Send messages to your email subscribers first.
Just be careful to encourage them to follow you.
For instance, you might only send out emails a few times monthly. Inform subscribers that they may discover discounts and promotions more frequently on Instagram.
If you choose this tactic, make sure to fulfill your commitment.
You may promote Instagram on your website in addition to emailing your subscriber list. Promote your Instagram account using your other social media platforms as well.
After you do these things, following other individuals is a fantastic method to increase your following.
Nevertheless, avoid following arbitrary users. Identify followers who are part of your target market. That will be your most acceptable option for bringing in new leads and increasing sales.
How do you locate individuals that fall within your target market?
It’s a little tricky, so you’ll have to work hard. You must first look for accounts that are identical to your own.
I’m not advocating that you acquire followers from other accounts, though doing so can also be an effective content strategy.
3. Publish new content frequently
It’s not a good idea only to update your profile once a month with images or videos.
That isn’t even what I would call an active profile. You want your brand to be top-of-mind for your customers consistently.
However, you don’t want to upset users by clogging up their timelines. It would help if you struck a balance in this situation.
I wouldn’t advise making more than one post every day. It’s best to add stuff to your Instagram story if you have a lot of content you want to publish daily.
Check out my comprehensive guide to utilizing Instagram stories to promote your business if you’re unsure how they function.
How frequently need one to post on Instagram?
According to research, the top Instagram companies publish on average 1.5 times daily. That is to 10 to 11 postings every week.
Additionally, the timing of these posts is critical. Top brands often publish content during regular business hours on a weekday.
4. Don't be too Salsey
The key to success on Instagram is not to be too salesy.
Instagram is a social media platform used for marketing and advertising purposes. It’s an excellent way to stay connected with your audience, followers, and potential clients.
Many strategies can be used on Instagram to increase sales and exposure for a brand or company. The key to success on Instagram is not being too salesy.
This can happen if you post too many ads or promotions in a row or if there’s no variety in your posting.
So how do you find a balance between showcasing your products without coming across as pushy? There are many ways that brands use Instagram pro-tips to increase sales.
When you do publish a promotion, be informal about it. You don’t have to capitalize every word and surround it with exclamation points and stars.
That isn’t very pleasant for the audience. Keep it brief and direct.
5. Post pictures and videos of your story
Instagram is a social media platform that has grown significantly in recent years. It is the best way to connect with your followers and increase brand awareness.
One of the best strategies to grow your page on Instagram is by adding pictures and videos to your story. This will expand your chances of getting more likes, comments, and followers.
Adding pictures and videos to your story will also help you become more personal with your followers, which will make them feel like they know you better.
The main point is to keep your brand in their minds. They are more willing to purchase if they are thinking about your brand.
You may collaborate with another business to take over their Instagram story using the same tactics as your live video campaign.
They can add stuff to your account while you control theirs. The main point is to keep your brand in their minds.
You may collaborate with another business to take over their Instagram story using the same tactics as your live video campaign.
This content strategy on Instagram works well if done right!
They can add stuff to your account while you control theirs. Once more, this will make it simpler for you to introduce your company to a larger audience.
6. Partnering with Influencers
To increase sales on Instagram, the brand content strategy must partner with influencers to create content that will resonate with their target audience.
The best way for brands to find influencers who are a good fit is by using hashtags related to their product or service.
Let’s say if you are selling a fitness app and you want an influencer who has a lot of followers in the fitness niche, then you would want to search for hashtags such as #fitness #workout #healthyliving.
This section will teach you how brands can partner with influencers on Instagram and how this content strategy can help increase sales on the platform.
This marketing tactic is economical. Most influencers will charge a few hundred bucks for a post in the neighborhood.
However, be ready to invest a lot more money if you like to collaborate with famous influencers.
However, that is generally unnecessary. Finding influencers with between 10,000 and 50,000 followers is advised.
These individuals engage their fans more frequently and in more sincere ways. In addition, the price per post will be lower.
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7. Leverage User-generated content
User-generated content strategy for Instagram is one of the best strategies to promote your brand. Create a hashtag for customers that can be used to share their photos. This will help you engage with your followers and customers. It will also help you find some of the best photos they post.
Another way to encourage UGC is by asking for it. You could ask your customers to share their favorite purchases or upload a photo of themselves wearing your clothes for a chance to win something in return.
Some companies have even started using Instagram as a sales tool by posting pictures of their products and tagging where they’re available online or in-store.
The followers of that individual who are friends with you are therefore exposed to your brand.
As we just stated, this material serves as a suggestion and is a powerful promotional tool.
Including user photos in your profile is the best way to promote user-generated content in addition to holding contests.
8. Going live
Instagram pro-tips to increase sales on with brand content strategy-Going Life
A study by L2 Inc. found that the average Instagram user spends 20 minutes a day on the app, and brands are taking advantage of this time by using live video to engage with their followers.
Brands such as Burberry, Nike, and Adidas have all taken advantage of Instagram’s live video feature to connect with their customers.
The best way for brands to use this feature is by going live during an event or a holiday. This will allow them to share exclusive content in real-time with their followers.
For example, brands can share behind-the-scenes footage from a fashion show or provide updates about the latest release of their product.
9. Run targeted ads
Instagram ads are a great way to get more sales on your site. Instagram is one of the most popular social media platforms, with over 1 billion monthly active users.
It’s also one of the fastest thriving social media channels for businesses and brands. To make sure that your ads are as effective as possible, there are some pro tips that you should follow:
This may be achieved using specific tactics, like location tracking, holding competitions, and collaborating with social influencers. These tactics, meanwhile, don’t necessarily make your brand visible to people in your target market.
This may be achieved by running targeted adverts. Facebook purchased Instagram.
On both networks, you may set up your adverts similarly.
Your ad audience may be chosen using age, gender, and geography criteria. Even further, you may focus on individuals who share your interests.
10. Use more hashtags
Using hashtags is a great technique to increase the size of your Instagram following. This is so that they may make your posts visible on the hashtag pages you use.
You may use as many as 30 hashtags per post on Instagram, so be creative! Use Instagram’s most popular hashtags first, always.
You will reach millions of users thanks to them. Create your unique hashtags after that. This is a terrific next step when you have a good build brand presence and a sizable fan base.
Keep in mind to vary things!
Don’t overuse the same hashtags in your postings to avoid sounding spammy.
11. Schedule Posts
How much time do you have to write those posts to operate a business?
It takes enough time to make them merely!
Make sure to include scheduling in your Instagram content marketing plan. To “take that work off your shoulder,” you must locate an automatic posting provider like Hopper HQ and create a publishing schedule.
You may write those posts when you have free time, and when the appointed time comes, the automatic service will take over.
This keeps the consistency you want and followers to return for your most recent content.
12. Use a storytelling content strategy
Both images and videos may be used to communicate tales.
As part of your content marketing plan, you may add personality to your brand by highlighting your team, the history of your business, the creation of your products, or your dedication to social good.
A for-profit company with a bigger goal is Toms Shoes.
Every time a pair of shoes is sold, a pair is donated to a child in need anywhere on the globe.
Prenatal care, clean water, and needed eye treatment are some of the other social objectives that have been added over time.
Conclusion
You can’t only rely on website visitors to generate sales. Utilize additional channels of distribution as well.
The use of social media affects consumer purchase decisions.
Given how quickly it is expanding, it makes sense to leverage Instagram as your main sales-generating channel.
However, it requires strategic content planning and implementation. Brand content strategy is going to make all the difference here.
As you can see from this list, Instagram has features that let companies sell products directly through its website.
All of these tactics will help you improve your Instagram presence and, consequently, your sales.
We, RDS Digital provide the best digital marketing services; consult with us if your Instagram marketing plan needs to be improved! We are here for you!
So, what are you waiting for? Turn those followers into customers and increase your sales!
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