Top 10 Local Business SEO Techniques in 2022
Who hasn’t used Google to find “something near me”?
Every second person uses Google to find the businesses they are looking for. So, if you are a business owner, you have to be sure that your business has an online presence so that someone looking for your services or products can find you easily.
Can you imagine that 46 percent of all Google searches are looking for local services or products? If you are not optimizing your business for local search, you are losing tons of potential clients every day. To do it, you need to make sure your local SEO is vital so that it can beat your competition.
Here in this article, we are giving you the 10 SEO techniques that will allow you to get your business online and show up whenever a potential client is searching for you. By the end of this guide, you will be well aware of the techniques to optimize your business online and reach out to your potential customers.
What is local SEO?
Having your online presence SEO-friendly will help you rise to the top of the search engine results page. Local search engine optimization is a method by which you can be found by customers who are looking for you locally. Local SEO optimization will help you get organic traffic, as when you are easy to find, people will access your services more.
Search engines depend upon the content you are posting on your website, social media pages, links, and the citations you provide to the information people are searching for. As a result, the better your local SEO, the better your business. The better your chances are for your business to grow locally.
Tips for Local SEO
- Optimize for Google My Business.
- Engage on social media
- Ensure your name, address, and phone number are consistent online.
- Optimise online directories and citations.
- Perform a local SEO audit.
- Improve your Internal linking structure.
- Optimise The Content Basics.
- Add location pages to your website.
- Create Local Content
- Ensure your website is mobile-friendly
When you are doing local SEO for your business, it is necessary to understand how simple and easy things can bring out tremendous results for your business. Below, we explain the top 10 ways to execute your strategy to optimise local SEO.
1. Optimize for Google My Business
To get your business in the Internet Yellow Pages, businesses should be on Google My Business. Follow the steps given below to optimize your profile for local SEO.
- Claim your page
So, the first and most important thing to do to optimize your local SEO business is to register yourself on Google My Business. It just takes a few minutes.
- Add some interesting photos
Businesses with photos on their profiles have more chances of getting found, as images attract people’s attention and help build trust. So, people who upload pictures get 35% more click-through rates than those who don’t. So, consistently upload photos and videos of your business.
- Get reviews and testimonials
When someone avails themselves of your service, ask them to give you a review on your Google My Business profile. By getting more reviews, Google will push your profile to the top of the search engine results.
- Set your service availability
If you mention the areas where you serve, the better your chances are to get found by the people searching for you locally. Be specific with the places. It will help Google understand your profile.
- Categories and description.
It is important to tell people about your services. You will communicate more effectively with others if you include descriptions. Moreover, you should categorize the services you offer. This will help your customers understand your services better.
2. Engage on social media
In the age of the internet, almost everyone is hanging out on social media in their leisure time. So, why not target your potential customers on social media as well? Create a social media profile and begin engaging with people who may be interested in your services. Share posts and build connections. This makes Google trust your business and improves your ranking on the SERP.
Here are the steps to getting involved on Instagram
Make your ID
If you still need to sign up for Instagram, do it, as it is one of the most viral social media platforms on the market. This platform is being used for entertainment and growth by not only the younger generation but also by businesses and the older generation.
Set your bio
Write a clear and crisp biography. You must describe your company and its products and services.so that anyone who lands on your website can know what service or product you offer. In order to connect with your audience in the first place, your bio is essential.
Now pick a trend and start posting videos and photos on Instagram. Reels have enormous reach potential. So, if you consistently post more reals, you can reach a larger audience in less time.
Follow people who can avail themselves of your services and people who are related to your niche. Start interacting with their posts. Comment on their post, ask questions and give your genuine feedback. By doing this, you will make a genuine connection.
Hashtags are the hidden gem
If you want to find people who are related to your niche, the best way is to search for a term related to your niche. You can find tons of posts, both recent and best-performing—the best way is to search for a term related to your niche. You can find tons of posts, both recent and best-performing. Now your work is to connect with those people by commenting on their posts and starting a conversion.
By following all these processes, you can build a decent following and create a reputation on Google. Not only is this going to build your brand, but it will also help you get a better ranking on the search engine result pages.
3. Ensure your NAP are consistent online
You have to make it easy for your potential customers to find you. The easier you can make it by providing a consistent name, address, and contact number, the better your chances of getting found will be.
4. Optimize online directories and citations
Having your business listed in various online directories will increase the chances of your business being found. Aside from Google, here is a list of important and well-known Indian online directories where you should register.
- Just Dial
- India Mart
These websites have strong local SEO and good authority on the internet. The results displayed by these websites have a very good chance of appearing on the first page of a search engine. Moreover, people also find service providers on these platforms, so the chances of getting clients and customers increase.
5. Perform a local SEO audit.
You might be feeling dizzy after doing so many things. Still, SEO is a long and tedious process. It needs continuous experimentation and consistent effort to see better results. There are numerous other things you can do to boost your SEO score, but before you get lost in the sea of SEO information, consider the following: Here are some of the critical audits you must do to improve your local SEO and increase the chances of being found by the customer who is looking for you in your area.
Google My Business Audit
Verify how users are interacting with your Google My Business information. If people are seeing the information, did you provide it correctly?
Google search console audit
The work is not finished just because you are finished with your website. You need to register your website on the Google Search Console so that it can be shown on the search engine result pages (SERP). Check in the search console whether your website is crawlable or if it is having any sort of problem.
On-page SEO ranking
On-page SEO is what makes your content rank in the SERP. Hence, ensure your website content contains all the on-page SEO elements that will help you rank.
Check to see if your information is correctly listed in all the popular directories. Make sure there are no repetitions, as it will go in the spam category, and Google might not show your business in the SERP.
Keep checking your competitors’ websites. This will help you know what they are doing with their content and how to provide better content to your audience. By providing better content, you can beat your competitor’s website in search results.
Keep track of your website’s health. Make sure your website is fast when it loads up. Moreover, keep checking if it is SEO optimized.
6. Improve your internal linking structure.
When you have information on your website, internal linking is a very nice strategy to increase the time your users spend on your website. If you don’t know what internal linking is, read ahead.
Internal linking is when you apply a hyperlink to any text, redirecting to a page available on your website where you can read about that topic in detail.
Why does internal linking matter? It does the following:
- It helps your reader navigate around your website and learn more.
- It helps to understand the information architecture and the hierarchy of the website.
- It helps to increase the page authority and ranking of all the pages on your website.
7. Optimize the Content Basics
When it comes to content, every new blog post has a chance to get indexed in Google search results. So you can target a local search term and appear higher in search engine results pages (SERPs).
The URL, title, header, meta description, and body of every piece of content you create need to be optimized for search engines by using high-volume keywords. If you’re struggling to come up with geo-targeted content, think about showcasing case studies and customer success stories.
Pro Tip: You can improve your ability to optimize “near me” local searches by adding more specifications to these assets, especially for each location of your business.
8. Add location pages to your website
If you have many stores in the city, you can create different store location pages. On each page, you can provide readers with your name, address, phone number, store hours, unique store descriptions, parking and transit information, promotions, and testimonials from happy customers.
Keep in mind that you must not duplicate your content across multiple location pages. Google might find it spam and not show your business on the top of the result page. For each of your locations, you should create locally descriptive about pages.
PS: You get a bonus when you add Google Maps to your website.
9. Create local content
Because Google is becoming increasingly intelligent, content creators can now write more for people and less for search engines. Now, if you create content about general topics, you will have a large audience.
If you create content on local topics or news, it will surely pull the attention of your audience.
For example, if you are a baker in the city, you can create content on topics such as “Best restaurants in the city” or “Top desserts served in your city.” These types of content will attract people who are situated locally, and they might avail of your services as well.
10. Ensure your website is mobile-friendly.
61% of all Google searches are from mobile devices; therefore, local and mobile searches go hand in hand.
People will frequently use your website on mobile devices to check reviews, get driving directions to your business, and obtain contact information. In fact, the “near me” mobile search volume has grown by 250% since 2017.
Make your website mobile-friendly to make things simple for your visitors and clients.
SEO is a vast topic, and ranking on the first page of the search engine result page takes a lot of effort. The best thing about getting on the first page of the search engine result page is that you will get tonnes of organic leads and conversions. To beat everyone globally in one niche, you must put in the insane effort. But locally, it is comparatively simple to get found by the people who are searching for your services. Here in this article, we have given you the 10 best techniques that you can use to improve your local SEO. By applying all five of these techniques, you can see insane improvements in your business in the long run.
If you like this guide, do let us know, and if you want us to help you get your business to grow like a pro, contact us today!